Mama Hungara celebrates its tenth anniversary with a bold move that redefines its core: the appointment of Hernán Corera as associate director and creative director. This partnership is set to elevate the company’s vision and propel it towards new commercial and creative horizons.

“This alliance marks the consolidation of a long-standing creative relationship, coming to fruition at just the right time, an intersection of expansion and maturity,” explain Juan Saravia, Felipe Yaryura, and Lisandro Ramos, the company’s co-founders and partners.

“The vision is clear: to create a working environment where motivation is driven by both personal and collective growth, developing new tools for a market that is constantly evolving and rich with creative potential,” adds Hernán Corera

The acclaimed director, photographer and musician joins the production house to challenge conventions and take the brand to the next level. His role goes far beyond audio visual direction, he brings a drive to strengthen the creative and cultural ecosystem, nurture new talent, and explore uncharted territory across various creative fields.

This new partnership will redefine Mama Hungara’s identity and further strengthen its position within the global industry. Known for its strong production capabilities, the company is now expanding through a creative direction that will shape its entire DNA. Corera will lead a curatorial space that refines and reinforces the brand’s visual language and distinctive signature.

“Our mission is to support the development of artists and innovate across music, storytelling, design, and content creation. We also plan to explore the gaming industry, a space where I intuitively shaped myself as a director. At Mama Hungara, advertising will remain the driving force, but my role is to build a project school that goes beyond, expanding our creative boundaries,” says Hernán.

Mama Hungara steps into a new era with the confidence that the journey so far has been the perfect foundation for this moment. The three founding partners have brought Hernán on board to broaden the company’s reach and pave the way for unprecedented growth.