The campaign remains true to the traditions, symbols, and spirit of the Day of the Dead. Filmed in Oaxaca, an iconic location for this festival, the commercial emphases that advertising does not always need to be explicit in its background, form, and content. It can be an anecdote, a very human gesture, as in this case, the story of a daughter’s mourning.
Mama Hungara executed a brilliant 'shortmercial' embracing an innovative convergence between cinematic and advertising language, demonstrating that both can come together in a solid and coherent narrative. In a country like Mexico, this project reflects how it is possible to balance both disciplines within a single narrative proposal.
'Recuérdame Viviendo' combines striking visuals with a sensitive and authentic narrative, honouring the tradition from a contemporary perspective. The visual and emotional approach seeks to capture the essence of the celebration, evoking both the solemnity and festivity characteristic of this date.
The campaign will premiere at the Morelia International Film Festival, Mexico's most significant cinematic event, where international premieres, feature films, and short films are screened each October. This launch positions Cerveza Victoria not only as an advertising reference but also as a vehicle for connecting with the audience from the most intimate and culturally significant perspectives.
Interviewed by @cris__gee
lbbonline.com
