Keane Pearce Shaw is a football-obsessed, self-taught filmmaker from England. Raised in Clifton, Nottingham, he hustled his way to London, where he started out answering phones in the music biz. Everything changed in 2016 when he directed his first film for Manchester United and Adidas. Since then, Keane’s been behind the camera for global campaigns with FIFA, Nike, Puma, and more, directing legends like Messi, Ronaldo, and Beckham. His raw, gritty style captures the pulse of modern British street culture, making him a standout voice in the world of football content.